Byline: Harare, Zimbabwe — April 24, 2025
Record-Breaking Participation at ZITF 2025
The 65th edition of the Zimbabwe International Trade Fair (ZITF) has commenced in Bulawayo with an unprecedented 596 direct exhibitors, including 45 international participants from 28 countries. This marks a significant increase from last year’s 27 countries, highlighting Zimbabwe’s growing appeal as a trade and investment destination.
The surge in participation has led to the complete occupation of traditional exhibition spaces, prompting organizers to expand into newly established zones. A total of 51,204.62 square meters of exhibition space has been taken up, with 112 first-time exhibitors among the participants.
International Confidence Reflects Economic Diplomacy Success
The increased international presence at ZITF 2025 is a testament to the success of President Emmerson Mnangagwa’s engagement and re-engagement policy. The policy aims to foster friendly relations and economic partnerships globally, and the growing number of international exhibitors indicates renewed confidence in Zimbabwe’s economic prospects.
President Mnangagwa has emphasized the importance of economic diplomacy, stating that the government’s efforts are bearing fruit as evidenced by the diverse international participation at ZITF 2025.
Theme Focuses on Industrialisation and Economic Integration
This year’s ZITF runs under the theme “Industrialisation: Crafting an Integrated Economic Landscape,” aligning with Zimbabwe’s Vision 2030 agenda. The theme underscores the country’s commitment to sustainable industrial development and economic integration within the region.
The fair aims to foster deeper connections between policymakers, business leaders, investors, innovators, and small to medium enterprises across various sectors. The event serves as a platform for showcasing Zimbabwe’s industrial potential and attracting foreign direct investment.
ZITF 2025: A Catalyst for Economic Growth
The Zimbabwe International Trade Fair continues to play a pivotal role in revitalizing the country’s economy by attracting investment and promoting trade. The record-breaking participation at ZITF 2025 reflects the positive trajectory of Zimbabwe’s economic landscape and the effectiveness of policies aimed at fostering a favorable business climate.
