Zimbabwe’s tourism industry is celebrating a significant milestone following an unprecedented surge in visitor numbers during the recent festive season. The Ministry of Tourism and Hospitality Industry reported that tourist arrivals approached 3 million, marking a substantial increase from previous years.
Unprecedented Visitor Numbers
The Department of Immigration recorded an estimated one million border crossings in December alone, surpassing the previous year’s figures by over 200,000. This influx is attributed to heightened global interest in Zimbabwe’s diverse attractions, relaxed travel restrictions, and successful marketing campaigns.
Victoria Falls: A Major Attraction
Victoria Falls, one of the country’s premier tourist destinations, experienced a notable increase in visitors. Lodges in the area anticipated a record-breaking year, with significant occupancy rates during the second half of 2024. Tourists engaged in various activities, including bungee jumping, gorge swings, and helicopter tours, contributing to the local economy.
Economic Impact
The tourism sector’s growth has positively impacted Zimbabwe’s economy, contributing to GDP growth in 2024. The festive season’s success underscores the sector’s potential as a key economic driver, with expectations for continued growth in the coming years.
Future Outlook
With the recent success, the Ministry of Tourism and Hospitality Industry plans to build on this momentum by enhancing infrastructure, expanding marketing efforts, and further relaxing travel restrictions to attract even more visitors in the future
